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MYCROFTHUB.COM — TERMS OF SERVICE

Effective Date: April 11, 2026 Last Updated: April 11, 2026

1. Agreement to These Terms

By accessing or using the Mycrofthub.com platform, including any of its features, tools, APIs, or related services (collectively, the "Service"), you agree to be bound by these Terms of Service ("Terms"). If you are using the Service on behalf of a business, organisation, or other legal entity, you represent that you have the authority to bind that entity to these Terms, and references to "you" include that entity.

If you do not agree to these Terms, you must not access or use the Service.

These Terms constitute a legally binding agreement between you and Mycroft Technologies Ltd ("Mycrofthub," "we," "us," or "our"), the operator of mycrofthub.com.

2. Description of Service

Mycrofthub is an AI-powered marketing automation platform that enables users to create, schedule, and distribute content across social media platforms, WhatsApp, Telegram, and WordPress. The Service includes, but is not limited to:

The Dispatch — Automated social media content creation and publishing across Instagram, Facebook, X (Twitter), LinkedIn, and TikTok
The Network — Bulk messaging, campaign management, and automated broadcasts via WhatsApp Business and Telegram
The Chronicle — AI-generated content creation and automated publishing to WordPress websites
The Consultation — AI-powered web chat agent for customer engagement, lead capture, and support
The Case Room — Analytics dashboard, campaign reporting, and performance tracking
Associated tools, integrations, APIs, mobile applications, and any future features we make available

The Service is powered by a combination of artificial intelligence technologies, third-party APIs, and proprietary automation infrastructure.

3. Eligibility

You may use the Service only if:

(a) You are at least 18 years of age, or the age of legal majority in your jurisdiction, whichever is greater;

(b) You have the legal capacity to enter into a binding contract under applicable law;

(d) Your use of the Service does not violate any applicable laws, regulations, or third-party rights.

We reserve the right to refuse access to the Service to any person or entity at our sole discretion.

4. Account Registration and Security

4.1 Account Creation

To access most features of the Service, you must create an account. You agree to provide accurate, current, and complete information during registration and to keep your account information updated at all times.

4.2 Account Security

You are solely responsible for maintaining the confidentiality of your account credentials, including your password. You agree to:

(a) Use a strong, unique password for your Mycrofthub account;

(b) Not share your login credentials with any third party;

(c) Notify us immediately at security@mycrofthub.com if you become aware of any unauthorised access to or use of your account;

(d) Ensure that you log out of your account at the end of each session, particularly when using shared or public devices.

4.3 Account Responsibility

You are responsible for all activity that occurs under your account, whether or not you authorised that activity. We will not be liable for any loss or damage arising from unauthorised use of your account where such use results from your failure to maintain adequate security of your credentials.

4.4 One Account Per User

Unless you are subscribed to a plan that expressly permits multiple users or team seats, each account is intended for use by a single individual. Creating multiple accounts to circumvent plan limitations, free trial restrictions, or any other usage limits is prohibited.

5. Subscription Plans and Billing

5.1 Available Plans

The Service is offered under the following subscription tiers, subject to change at our discretion with reasonable notice:

Watson Plan — Entry-level plan for solopreneurs and individual users
Holmes Plan — Professional plan for growing small and medium businesses
Mycroft Plan — Agency plan for teams managing multiple clients
Baker Street Plan — Enterprise plan with custom pricing and features

Full details of features, limitations, and pricing applicable to each plan are set out on our Pricing page at mycrofthub.com/pricing, which forms part of these Terms by reference.

5.2 Free Trial

We may offer a free trial period for new users. Unless otherwise stated, the free trial is available once per user, once per business entity, and once per payment method. You may be required to provide payment details to initiate a free trial, but you will not be charged until the trial period ends unless you choose to upgrade. You may cancel at any time before the trial ends to avoid being charged.

5.3 Billing and Payment

All subscription fees are billed in advance on a monthly or annual basis, depending on the billing cycle you select. By providing payment information, you authorise us to charge the applicable fees to your designated payment method on a recurring basis.

Payments are processed through our third-party payment processor. We do not store your full payment card details on our servers. By using the Service, you also agree to the terms and conditions of our payment processor.

5.4 Price Changes

We reserve the right to change our subscription fees. We will provide you with at least 30 days' notice before any price change takes effect. Your continued use of the Service after the effective date of a price change constitutes your acceptance of the new price. If you do not agree to the new price, you may cancel your subscription before the change takes effect.

5.5 Refund Policy

All fees paid are non-refundable, except where required by applicable law or expressly stated otherwise. If you cancel your subscription, you will continue to have access to the Service until the end of your current billing period. We do not provide prorated refunds for partial periods.

In cases of billing errors or duplicate charges, please contact billing@mycrofthub.com within 30 days of the charge, and we will review your claim and issue a correction or refund where appropriate.

5.6 Taxes

Our quoted prices do not include any applicable taxes, levies, duties, or similar governmental charges, including value-added tax (VAT), goods and services tax (GST), or withholding tax. You are responsible for paying all such taxes associated with your use of the Service, except for taxes based on our net income.

5.7 Usage Limits and Credits

Certain plans include monthly AI credit allocations or other usage limits. Credits are non-transferable, do not roll over between billing periods, and have no monetary value. Exceeding your plan's usage limits may result in temporary suspension of certain features or an offer to upgrade your plan.

6. Acceptable Use Policy

6.1 Permitted Use

You may use the Service only for lawful purposes and in accordance with these Terms. The Service is intended for legitimate marketing, content creation, customer communication, and business automation purposes.

6.2 Prohibited Conduct

You agree that you will not, and will not permit any third party to:

(a) Spam and Unsolicited Messaging — Use the Service to send unsolicited commercial messages, bulk messages without recipient consent, or communications that violate anti-spam laws including but not limited to the CAN-SPAM Act (USA), GDPR (EU) or any other applicable jurisdiction's messaging regulations;

(b) Illegal Content — Create, distribute, or facilitate the distribution of content that is unlawful, fraudulent, defamatory, obscene, pornographic, or that infringes the intellectual property rights of any third party;

(d) Misinformation — Use the Service to generate or distribute knowingly false information, medical misinformation, election misinformation, or other materially deceptive content;

(e) Platform Policy Violations — Use the Service in a manner that violates the terms of service, community standards, or developer policies of any third-party platform, including Meta (WhatsApp/Instagram/Facebook), Telegram, X (Twitter), LinkedIn, TikTok, WordPress, or any other platform integrated with the Service;

(f) WhatsApp Misuse — Use The Network feature to send messages through unofficial or non-Business API WhatsApp channels; engage in deceptive opt-in practices; send messages to individuals who have not consented to receive them; or engage in any conduct that violates Meta's WhatsApp Business Policy;

(g) System Interference — Interfere with, disrupt, or attempt to gain unauthorised access to the Service, our servers, or any networks connected to the Service; introduce malware, viruses, or other malicious code; conduct denial-of-service attacks; scrape or crawl the Service in an unauthorised manner;

(h) Reverse Engineering — Reverse engineer, decompile, disassemble, or attempt to derive the source code of the Service or any underlying AI models;

(i) Circumvention — Circumvent, disable, or interfere with any security features, usage limits, billing mechanisms, or access controls within the Service;

(j) Resale Without Authorisation — Resell, sublicense, or otherwise commercialise access to the Service without our express written permission, except as permitted under eligible agency or white-label plans;

(k) Impersonation — Impersonate any person, business, or entity, or misrepresent your affiliation with any person or entity;

(l) Minors — Use the Service to collect personal data from, or direct marketing communications towards, individuals under the age of 18 without verifiable parental or guardian consent;

(m) High-Risk Uses — Use the Service in connection with activities where automated AI outputs, without appropriate human review, could cause harm to individuals or groups, including medical diagnosis, legal advice, financial advisory services, or crisis intervention.

6.3 Content Standards

All content generated, published, or distributed through the Service must comply with the standards of the platforms on which it is published. You are responsible for reviewing AI-generated content before publication and ensuring it meets applicable platform standards, legal requirements, and your own editorial standards.

6.4 Enforcement

We reserve the right to investigate violations of this Acceptable Use Policy and to take any action we deem appropriate, including suspending or terminating your account, removing content, restricting access to features, or reporting conduct to law enforcement authorities where required or appropriate.

7. Third-Party Platform Integrations

7.1 Third-Party Services

The Service integrates with a range of third-party platforms and APIs, including but not limited to Meta WhatsApp Business API, Telegram, Instagram, Facebook, X (Twitter), LinkedIn, TikTok, and WordPress. Your use of these integrations is subject to the terms, policies, and developer guidelines of the respective third-party platforms.

7.2 Your Responsibility for Third-Party Compliance

You are solely responsible for ensuring that your use of third-party platform integrations complies with those platforms' policies. This includes obtaining all necessary permissions, maintaining valid business accounts in good standing, and adhering to platform-specific rules regarding messaging frequency, content types, and audience targeting.

7.3 WhatsApp Business API Compliance

If you use The Network feature for WhatsApp broadcasting, you acknowledge that:

(a) Messages must be sent only to individuals who have explicitly opted in to receive communications from your business;

(b) You must maintain opt-out records and honour all unsubscribe requests promptly;

(d) We cannot guarantee uninterrupted WhatsApp access, as Meta may modify or revoke API access at any time, including access granted to Approved Business Solution Providers (BSPs) through whom we operate;

(e) Per-message fees charged by BSPs or Meta may apply in addition to your Mycrofthub subscription.

7.4 Platform Availability

We make no guarantee that any specific third-party integration will remain available indefinitely. Third-party platforms may change their APIs, restrict access, or modify their policies in ways that affect our ability to provide certain features. We will use commercially reasonable efforts to notify you of material changes but will not be liable for disruptions caused by third-party platform decisions.

7.5 AI Model Providers

The Service uses AI models from third-party providers to generate content. The output of AI models is probabilistic and may occasionally produce inaccurate, incomplete, or unexpected results. You acknowledge that all AI-generated content must be reviewed by you before publication and that we are not responsible for errors or inaccuracies in AI-generated content.

8. Intellectual Property

8.1 Our Intellectual Property

The Service, including its software, algorithms, features, user interface, design, branding, trademarks (including "Mycroft," "Mycrofthub," "The Dispatch," "The Network," "The Chronicle," "The Consultation," "The Case Room," and associated marks), and all content created by us, is owned by or licensed to Mycroft Technologies Ltd and is protected by applicable intellectual property laws. These Terms do not grant you any right, title, or interest in our intellectual property.

8.2 Your Content

You retain ownership of all content you input into the Service ("Input Content"), including your brand information, product details, images, and other materials you provide to train or configure Mycroft for your business.

8.3 AI-Generated Output

Content generated by Mycroft on your behalf using your Input Content ("Output Content") is provided to you for your use. You are responsible for ensuring that Output Content does not infringe any third-party rights before publication. We make no representation that Output Content is original, free from third-party intellectual property claims, or suitable for any particular purpose.

8.4 Licence to Us

By using the Service, you grant us a non-exclusive, worldwide, royalty-free licence to access, process, store, and use your Input Content solely for the purpose of providing the Service to you. We will not use your Input Content to train our AI models or for any purpose beyond delivering the Service, except as aggregated and anonymised data for service improvement purposes as described in our Privacy Policy.

8.5 Feedback

If you provide us with feedback, suggestions, or ideas about the Service, you grant us a perpetual, irrevocable, worldwide, royalty-free licence to use, implement, and commercialise that feedback without any obligation to you.

9. Privacy and Data Protection

9.1 Privacy Policy

Our Privacy Policy, available at mycrofthub.com/privacy, explains how we collect, use, store, and protect your personal data and the personal data of your customers that passes through the Service. The Privacy Policy is incorporated into these Terms by reference.

9.2 Your Data Responsibilities

You are an independent data controller with respect to the personal data of your customers and contacts that you upload to, or collect through, the Service. You are responsible for:

(a) Having a valid legal basis for processing your customers' personal data;

(b) Providing appropriate privacy notices to your customers;

(d) Ensuring that the personal data you upload to the Service was collected lawfully and with appropriate consent where required;

(e) Complying with all applicable data protection laws in the jurisdictions where you operate, including but not limited to the the EU General Data Protection Regulation (GDPR).

9.3 Data Processing Agreement

If you are subject to the GDPR or other data protection laws that require a data processing agreement (DPA) between data controllers and processors, you may request our standard DPA by contacting privacy@mycrofthub.com.

9.4 Data Security

We implement commercially reasonable technical and organisational security measures to protect the data we process on your behalf. However, no system is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the security of your account credentials and any data you transmit to the Service.

10. Confidentiality

Each party may have access to confidential information of the other party in connection with the Service. Both parties agree to keep such information confidential and not to disclose it to third parties without prior written consent, except as required by law, and to use it only for the purpose of performing obligations under these Terms. This obligation does not apply to information that is or becomes publicly available through no fault of the receiving party.

11. Service Availability and Support

11.1 Uptime

We aim to make the Service available 99.5% of the time, measured on a monthly basis, excluding scheduled maintenance windows. We do not guarantee uninterrupted or error-free operation of the Service.

11.2 Scheduled Maintenance

We may perform scheduled maintenance that results in temporary unavailability of the Service. We will use commercially reasonable efforts to conduct maintenance during off-peak hours and to provide advance notice where practicable.

11.3 Support

Customer support is available through the channels specified on our website, subject to the support tier applicable to your plan. Response times and support scope vary by plan. We reserve the right to modify support offerings at any time.

11.4 Service Modifications

We may modify, update, or discontinue features or aspects of the Service at any time. Where a modification materially and adversely affects the core functionality of your subscribed plan, we will provide reasonable advance notice and, where appropriate, an opportunity to cancel your subscription for a prorated refund.

12. Disclaimers and Limitation of Liability

12.1 Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.

WE DO NOT WARRANT THAT: (A) THE SERVICE WILL MEET YOUR SPECIFIC REQUIREMENTS; (B) THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE; (C) AI-GENERATED CONTENT WILL BE ACCURATE, COMPLETE, OR FREE FROM ERRORS; (D) ANY RESULTS OBTAINED FROM USE OF THE SERVICE WILL BE ACCURATE OR RELIABLE; OR (E) ANY ERRORS IN THE SERVICE WILL BE CORRECTED.

12.2 No Marketing Results Guarantee

We make no guarantee of any specific marketing results, including but not limited to increases in followers, engagement rates, sales, leads, or revenue. Results will vary based on your industry, audience, content quality, market conditions, and many other factors outside our control.

12.3 Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL MYCROFT TECHNOLOGIES LTD, ITS DIRECTORS, EMPLOYEES, AGENTS, SUPPLIERS, OR LICENSORS BE LIABLE FOR ANY:

(A) INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES;

(B) LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS OPPORTUNITIES;

(D) CONDUCT OF ANY THIRD PARTY ON OR THROUGH THE SERVICE;

WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), STATUTE, OR ANY OTHER LEGAL THEORY, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE GREATER OF: (I) THE TOTAL FEES PAID BY YOU TO US IN THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM; OR (II) ONE HUNDRED US DOLLARS (USD $100).

12.4 Jurisdictional Exceptions

Some jurisdictions do not allow the exclusion of certain warranties or the limitation of liability for certain types of damages. In such jurisdictions, our liability is limited to the maximum extent permitted by law. Nothing in these Terms excludes or limits liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot be excluded or limited by applicable law.

13. Indemnification

You agree to indemnify, defend, and hold harmless Mycroft Technologies Ltd and its officers, directors, employees, agents, and licensors from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or in connection with:

(a) Your use of the Service, including any content you create, publish, or distribute through the Service;

(b) Your violation of these Terms;

(d) Your violation of any third-party rights, including intellectual property rights, privacy rights, or platform terms of service;

(e) Any claims by your customers or contacts arising from your use of messaging features, including WhatsApp and Telegram broadcasts.

We reserve the right, at our expense, to assume the exclusive defence and control of any matter otherwise subject to indemnification by you, in which event you agree to cooperate with our defence of that claim.

14. Termination

14.1 Termination by You

You may cancel your subscription at any time through your account settings or by contacting us at support@mycrofthub.com. Cancellation takes effect at the end of your current billing period. You will not be entitled to a refund for any unused portion of your subscription, except where required by law.

14.2 Termination by Us

We may suspend or terminate your account and access to the Service at any time, with or without cause, and with or without notice, including but not limited to:

(a) Breach of these Terms, including the Acceptable Use Policy;

(b) Non-payment of fees;

(d) Extended inactivity at our reasonable discretion;

(e) Cessation of the Service in whole or in part.

Where termination is for material breach, we will generally provide written notice and a reasonable cure period before terminating, except where the breach involves illegal activity, serious security threats, or violations that cannot practically be remedied.

14.3 Effect of Termination

Upon termination:

(a) Your right to access and use the Service immediately ceases;

(b) We may delete your account data in accordance with our data retention policy as described in our Privacy Policy;

(c) Any provisions of these Terms that by their nature should survive termination shall survive, including Sections 8, 9, 12, 13, 15, and 16.

14.4 Data Export

We will provide you with a reasonable opportunity to export your data prior to account deletion, unless termination results from illegal conduct or other circumstances where immediate termination is necessary.

15. General Provisions

15.1 Entire Agreement

These Terms, together with the Privacy Policy and any plan-specific agreements or addenda, constitute the entire agreement between you and Mycrofthub with respect to the Service and supersede all prior agreements, representations, and understandings.

15.2 Amendments

We reserve the right to modify these Terms at any time. We will notify you of material changes by email, by posting a notice on the Service, or by other means reasonably calculated to reach you. Your continued use of the Service after the effective date of any amendment constitutes your acceptance of the revised Terms. If you do not agree to the amended Terms, you must stop using the Service and cancel your subscription before the amendments take effect.

15.3 Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable, that provision shall be modified to the minimum extent necessary to make it enforceable, and the remaining provisions shall continue in full force and effect.

15.4 Waiver

Our failure to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision. Any waiver must be in writing and signed by an authorised representative of Mycrofthub to be effective.

15.5 Assignment

You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign these Terms, in whole or in part, to an affiliate or in connection with a merger, acquisition, or sale of substantially all of our assets, with notice to you.

15.6 Force Majeure

We will not be liable for any failure or delay in performance resulting from causes beyond our reasonable control, including acts of God, war, terrorism, civil unrest, strikes, government action, internet or telecommunications failures, or failures of third-party platforms and APIs on which the Service depends.

15.7 No Agency

Nothing in these Terms shall be construed to create a partnership, joint venture, agency, employment, or franchise relationship between you and Mycrofthub. You have no authority to bind Mycrofthub in any way.

15.8 Notices

Notices to you may be given by email to the address associated with your account, by posting a prominent notice on the Service, or by other means we deem appropriate. Notices to us must be sent in writing to legal@mycrofthub.com or to our registered address as published on mycrofthub.com/legal.

15.9 Language

These Terms are drafted in English. In the event of any conflict between the English version and any translation, the English version shall prevail.

16. Contact Information

If you have any questions, concerns, or requests relating to these Terms, please contact us:

Mycroft Technologies Ltd mycrofthub.com

Privacy & data: privacy@mycrofthub.com
Legal & compliance: legal@mycrofthub.com

Terms and Conditions